Lodha Developers launches 'Jeena Isi Ko Kehte Hai’ campaign featuring Akshay Kumar

October 8, 2020

Lodha Group has unveiled its newly launched campaign ‘Jeena Isi Ko Kehte hai’ with its brand ambassador, Akshay Kumar. The campaign aims at meeting present-day consumer requisites for an upgraded lifestyle with uninterrupted experiences and highlights how living in an exceptionally designed integrated community serves as a one-stop solution.

Featuring Kumar, the campaign sheds light on the drastically changed lifestyle which misses out on celebrating life’s little moments around our dreams, hard work, success and happiness. The video opens with the actor signifying the small milestones that one achieves in life and how every achievement needs a suitable place to celebrate, that not only doubles up the joy but also ensures safety and comfort for our loved ones.

The actor takes one down the memory lane narrating these simple yet heartfelt moments which were muted during the lockdown and how one can relive those once again by being a part of an integrated community offering the finest lifestyle.

The brand video will go live across Lodha Group’s social media platforms and website supported by display and electronic ads across media networks.

Raunika Malhotra, president, corporate brand and communication, Lodha Group, said, “Relying on the fact that life has to go on even amidst unprecedented times, the campaign is devised to bring out the essence of a coveted lifestyle with Lodha’s finest developments all across. The video with Akshay Kumar aptly brings out that one can be assured of living even the small accomplishments and moments to its fullest while being a part of the integrated community at Lodha.”

Published in: Economic times