Brick by Brick, Detail by Detail: How Lodha uses Superior Service to Construct a Legacy Brand

By Lodha

Impeccably warm service and exemplary design are hallmarks of a Lodha living experience. From personalised welcomes to flawless home construction, every element is crafted to ensure the elegance of a superior experience. These fine touches create an atmosphere of indulgence, where every need is anticipated and fulfilled. Our newest brand campaign of September 2024, ’We Stop at Nothing to Create the World's Finest Developments’, is an ode to this commitment to your comfort.

We go to great lengths with dedicated service to ensure a utopian experience for our residents. At the world’s most desirable address, No. 1 Grosvenor Square in Mayfair London – we reconstructed the façade brick-by-brick for the 21st century while of course retaining its old-world charm. Meanwhile, on Mumbai’s Billionaires’ Row, Lodha Altamount houses the only Picasso artwork in a public space in India, and most likely the world. And for our little ones, to enhance their learning experiences for children at Lodha Park, we organised a STEM Program Orientation Session featuring distinguished professors from MIT, Stanford, IIT Delhi, and Mumbai.

Whether it’s maintaining a perfect temperature in the pool or ideal conditions on the golf course, we’re fanatical about getting everything right. At Lodha Belmondo, our residents enjoy playing golf on a 45-acre picturesque golf course where the sand and grass are imported, and the golf course itself is designed by the legendary Greg Norman. An expert is routinely flown down to check if every sand particle in the bunker is perfectly sized. Lodha World Towers are designed by Pei Cobb Freed & Partners, the same architects responsible for the design of the Louvre, whereas the clubhouse at Lodha Park is designed by the internationally-acclaimed Patricia Urquiola. And we leave no stone unturned when it comes to the finer details of design. Lodha developments are often designed with the finest materials. From the Makrana marble that was used in the construction of the Taj Mahal to the precious Jaisalmer sandstone, our construction processes ensure use of only the best raw materials.

Lodha is also the first real estate developer in the country to offer an in-house contingent of hospitality experts, Saint Amand, for our signature developments. To this day, we remain the only brand providing this level of hospitality to our residents. Saint Amand is a 5-star hospitality brand that caters to resident requests in our flagship developments. Here, luxury is served by masters of hospitality, as we hire only the finest talent from leading hotel brands like the Oberoi and Taj group. Whether it’s hosting a private celebration on our luxury yacht or flying down a Michelin-star chef for a soirée, we make sure we know what you like, so we can do what you love, without being asked. With a personal touch tailored to all our residents' needs, Saint Amand curates bespoke experiences. For instance, to welcome our booked customers of Lodha Malabar into the Lodha Luxury family, we tailored an exclusive yacht experience for them, complemented by hospitality services by Saint Amand.

While our developments are replete with every manner of luxury, our efforts towards sustainability are uncompromised. And our ranking as Asia’s No.1 residential developer for environmental sustainability by GRESB Netherlands, is testimony to this. Lodha Park, in Lower Parel, at the centre of Mumbai’s commercial nexus, houses a 7-acre private park with more than 1000 trees. We orient our processes to Mother Nature to design some of the most inspiring vistas in urban settings. Some of our developments have landscapes that have been designed to preserve and protect 150+ year old banyan trees. Lodha Amara features a 2-acre private forest that makes it a revitalising retreat with nature. What’s more, 100% of wastewater from Lodha developments is recycled, and we have planted over 50,000 trees across our projects.

Our accolades are a testimony to the kind of brand we are – from being iconic to one of the most luxurious brands in the country, all of this accompanies sustainability at our core. The power of the Lodha brand is evident in the kind of brand recall and equity we enjoy in the market. We are the first choice of every second home buyer.

And because our approach is to go that extra mile in product and service, our communication captures it beautifully in a line – we stop at nothing to create the ‘World’s Finest Developments.’